The Great Orme
A team from Malvern for All Ltd. promoters of the Malvern Cable Car Project are studying the effects of sustainable tourism at The Great Orme at Llandudno, an area which bears many similarities to the Malvern Hills.
Like the Malvern Hills, The Great Orme headland is a Site of Special Scientific Interest (S.S.S.I.) and part of Britain’s Heritage Coast, somewhat similar to the Hills designation as an Area of Outstanding Natural Beauty. (A.O.N.B.)
The Great Orme is home to a huge and protected collection of seabird colonies, and rare flora and fauna, including the extremely rare Wild Cotoneaster of which only six plants are thought to exist, all of them on the headland. The working farms on the headland are owned by The National Trust and grazed by Kashmiri sheep introduced during Victorian times.
Unlike the Malvern Hills, those responsible for protecting the Great Orme welcome visitors. Since 1969 a cable car, the longest in Great Britain, has transported visitors one mile to the summit café. A cable operated tramway installed in 1901 and the oldest working tramway in the U.K. using the original carriages, provides an alternative and very popular means of access.
The elegant resort of Llandudno and the Great Orme combine to provide the visitor with a top quality and attractive leisure destination.
The stated aim of the Malvern Hills Conservators Chairman is that “The Conservators do not wish to encourage further visitors on to the Hills”. The company feels that this statement is inimical to the provisions of The Equality Act 2010 and grossly unfair to that half of Britain’s population who are unable to enjoy the Hills to their full extent.
The company’s members liaise with the team at The Great Orme who are responsible for keeping the harmonious relationship between nature and visitors. They are also talking to the operators of the facilities which encourage visitors to the headland about the challenges of operating in this iconic area visited by many thousands each year. A feature of the area is a working camera obscura, an early photographic device, which was also a feature of the first café at the summit of the Worcestershire Beacon. The company hopes to obtain sponsorship for the construction of a full size replica of the Malvern device and would welcome any information on the subject which would assist in realising the idea.
Visit the Great Orme Website
Link to Article in Malvern Gazette here